The arrival of OMODA and JAECOO at Ancaster Welling underscores the rapid momentum behind Chery International’s premium automotive marques, which have quickly established a strong foothold in the UK since their market debut. Combining cutting-edge design, advanced technology and competitive pricing, both brands are already making a notable impact with UK consumers and industry stakeholders alike.
OMODA enters the market with a bold, future-facing design philosophy and a focus on intelligent mobility. The OMODA 5, the brand’s flagship model, has attracted considerable attention for its distinctive styling, high specification, and advanced driver assistance systems, positioning it as a compelling contender in the highly competitive crossover segment.
Meanwhile, JAECOO brings a refined yet rugged proposition, blending premium comfort with off-road capability. The JAECOO 7, its debut model in the UK, is engineered to appeal to drivers seeking versatility without compromising on luxury, offering sophisticated interior design alongside robust performance credentials.
The introduction of these brands at Ancaster Welling reflects growing confidence in their long-term potential within the UK market. Both OMODA and JAECOO have been described as “disruptor brands,” delivering high levels of standard equipment, striking aesthetics, and electrified powertrain options that align with evolving consumer expectations.
Stephen Wood, Managing Director at Ancaster Group, commented:
"We are delighted to bring OMODA and JAECOO to our Welling dealership. These brands represent a fresh and exciting proposition for our customers, combining innovation, quality and exceptional value. Their early success in the UK has been remarkable and we are proud to be part of their continued growth story.
The new Welling showroom is being fully upgraded to reflect the premium positioning of both marques, offering customers an immersive retail experience alongside expert product knowledge and dedicated aftersales support.
With strong initial demand and an expanding model pipeline, including electrified and hybrid variants, OMODA and JAECOO are well positioned to continue their rapid ascent in the UK automotive landscape.
The opening further strengthens Ancaster Group’s portfolio of leading automotive brands and reinforces its commitment to delivering innovative mobility solutions to customers across the South East.
