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Delivering Quality and Value Since 1949

For over 75 years, Ancaster has been delivering quality and value to drivers across South London, West London, Surrey and Kent. Established in 1949, we are one of the region’s most experienced and trusted automotive dealer groups, built on long-standing relationships, expert knowledge and a genuine commitment to our customers.

Today, Ancaster operates 13 sales locations and a dedicated trade parts warehouse, representing seven leading automotive brands: Nissan, Hyundai, MG, Renault, Dacia, Changan, Omoda & Jaecoo. While the business has grown and evolved over the decades, our purpose remains the same, to provide a better, more trustworthy car-buying and ownership experience.

Our Story

Ancaster was founded in 1949 as a family business, built on the belief that success comes from treating customers properly, offering honest advice, and delivering consistent quality. Those founding principles shaped the early years of the company and continue to influence the way we operate today.

As the automotive industry evolved, so did Ancaster. We expanded our dealership network, introduced new manufacturer partnerships and invested in modern facilities — always with a long-term view and a strong connection to the communities we serve. While Ancaster is no longer a family-run business in structure, the values established at the very beginning remain firmly embedded in our culture, processes and approach to customer service.

From our first workshop to a multi-franchise dealer group, our journey has been defined by resilience, adaptability and a commitment to doing things the right way.

Our Heritage at a Glance

1949 – Ancaster is founded in Croydon, originally operating from Croydon Road and focused on storing and servicing lorries, establishing the foundations of a customer-first business.

1950s–1960s – The business moves into retail motor sales, opening its first dealership in 1956 and representing a growing number of well-known automotive brands including Standard Triumph, MG, Renault and Fiat.

1970s–early 1980s – Ancaster expands across South London, acquiring and opening multiple dealerships and becoming an early adopter of Datsun, later Nissan, at key sites including Penge, Bromley and South Croydon.

Mid-1980s – A pivotal period of growth sees the opening of Kings Garages on Streatham High Road, introducing Hyundai to the group, alongside the launch of a dedicated Parts Warehouse and Trade Sales operation in Penge.

1990s – Ownership of the business passes from founder Harold Cole to his son, and Ancaster Group Ltd is formally established, supporting continued expansion and long-term investment in key manufacturer partnerships.

2000s – Significant redevelopment of core dealership sites strengthens Ancaster’s network and supports the growth of Nissan and Fiat across London and surrounding areas.

2010s – Continued expansion across London, Surrey and Kent, including major showroom redevelopments, new site acquisitions and the development of Hyundai into a key brand within the group.

2020s – Ancaster adapts to a changing automotive landscape with digital services, online buying tools and the addition of new brands, while continuing to invest in people, facilities and customer experience.

Today – Ancaster operates 11 dealership locations and a dedicated trade parts centre, representing leading automotive brands including Nissan, Hyundai, MG, Renault, Dacia and Changan.

Robert Cole our Founders Son

Delivering Quality and Value

“Delivering Quality and Value” has been our customer promise since day one and it remains at the heart of everything we do.

From transparent pricing and honest recommendations to high standards of aftersales care, we focus on delivering real value throughout the entire ownership journey. Our more recent message, “We’ve Got the Drive”, reflects the energy and commitment behind that promise, combining experience with progress as we continue to invest in people, technology and facilities.

Driven by Excellence

As Ancaster moves forward, we are guided by a simple philosophy: to be driven by excellence.

For our customers, this means:

Consistent service standards across every location
Friendly, knowledgeable teams who put customers first
Investment in technology to make buying and owning a car easier
Continuous improvement in everything we do

Behind the scenes, being driven by excellence means accountability, collaboration and a shared commitment to delivering above expectations with the customer always at the centre.

Our People Make the Difference

At the heart of Ancaster is a team of over 400 dedicated colleagues, with an average length of service of more than eight years. This depth of experience allows us to deliver knowledgeable advice, personal service and consistent standards across our dealership network.

From manufacturer-trained technicians to customer-facing teams, our people are committed to making every interaction professional, transparent and stress-free — whether you’re visiting us for sales, servicing or parts.

Supporting Our Local Communities

Ancaster has grown alongside the communities it serves, and we take pride in supporting local initiatives, charities and events wherever possible. Being part of the community isn’t just about having a physical presence, it’s about building trust, giving back and maintaining long-term relationships.

Why Ancaster?

Over 75 Years of Automotive Experience
Established in 1949 With Values That Still Guide Us Today
11 Dealership Locations Across London, Surrey & Kent
A Wide Range of New and Used Vehicles From Trusted Brands
Manufacturer-Trained Technicians and Genuine Parts
A Customer-First Approach Built on Transparency and Trust
Thousands of Satisfied Customers and Verified Reviews
Investing in the Future of Car Buying

Discover the Ancaster Difference

Whether you’re looking for a new or used car, expert servicing, or genuine parts and accessories, Ancaster is here to support you every step of the way.

Explore Ancaster today and discover why generations of drivers across London, Surrey and Kent continue to choose us, because when it comes to experience, trust and value, we’ve got the drive.

What our customers are saying