Ancaster Celebrates Hyundai’s New Marketing Campaign: "Where Have You Been?"
We are proud to support the launch of Hyundai’s newest marketing campaign, Where Have You Been?, which seeks to further transform public perception of the brand. This exciting campaign comes on the heels of the record-breaking success of Dawn of a New Hyundai, which introduced the correct pronunciation of “Hyun-day” to audiences worldwide, replacing the longstanding pronunciation, “Hi-yun-die.”
The Where Have You Been? campaign features the electrifying IONIQ 5 N, along with an exclusive preview of the forthcoming INSTER model. It builds on Hyundai’s momentum, showcasing the brand’s innovative spirit and pushing boundaries to solidify its place at the forefront of the automotive industry. You can watch the full advert here: https://youtu.be/hK4IlPKBWRc.
“At Ancaster, representing Hyundai is a privilege,” said Carly Keeler-Clappison, Head of Marketing. “Hyundai’s continued evolution and success is inspiring, and it’s been a fantastic experience engaging with our customers as we’ve all embraced the brand’s true pronunciation this year. It’s brought plenty of smiles and fun interactions along the way.”
The Dawn of a New Hyundai campaign set new standards, captivating audiences and breaking advertising records, and Where Have You Been? aims to build on that triumph. By showcasing Hyundai’s cutting-edge electric vehicles and setting the tone for the future, the brand is demonstrating that it’s here to shape the future.
“Hyundai is truly going from strength to strength,” Carly added. “This new campaign not only reinforces the brand’s focus on forward-thinking design and technology but also strengthens our connection with our customers. We’re excited to see how it continues to reshape perceptions and fuel Hyundai’s growing reputation.”
