The Renault Scenic E-Tech 100% Electric Takes on Tesla at London Charging Stations
Renault has found a cheeky way to get Tesla drivers to take notice of their new Scenic E-Tech 100% electric, and it’s causing quite a buzz. Imagine pulling up to a charging station in London, only to be greeted by a digital billboard that teases you with playful messages about Renault’s latest electric vehicle—especially if you’re in a Tesla Model Y!
Here’s the scoop: The Renault Scenic E-Tech 100% electric, which boasts a range of up to 379 miles on a single charge, has been pitted against the Tesla Model Y, and it’s coming out on top in both range and price. To spread the word, Renault has set up an innovative digital billboard at a popular London charging station. This billboard isn’t just any old ad; it’s reactive. When a Tesla driver approaches, the billboard switches from a display of a glowing Auto Express article titled “New Renault Scenic Embarrasses Tesla Model Y on Price and Range” to a series of cheeky messages like “This is awkward”, “Elon-ger”, and “You’re probably good at other things”.
It’s all in good fun, but the message is clear: the Scenic E-Tech 100% electric can go over 40 miles further on a single charge than any Tesla Model Y variant and is nearly £5,000 cheaper than the entry-level Model Y. Not bad for a stylish, tech-packed SUV that starts at just £37,495 OTR.
This playful campaign was dreamt up by Renault’s long-term creative partner, Publicis London. It’s a clever way to showcase the Scenic E-Tech 100% electric’s credentials while having a bit of fun at Tesla’s expense. The campaign is set to make waves on social media too, with videos of the billboard in action appearing on TikTok and Meta.
Lawrence Hamilton, Renault UK’s Head of Marketing Communications, Digital & CRM, summed it up nicely: “The Scenic is a true game-changer, and this campaign is just as innovative and forward-thinking as the Scenic E-Tech 100% electric itself.”
With the Scenic E-Tech 100% electric offering up to 379 miles of range, a choice of powerful motors, and a starting price that’s hard to beat, it’s clear that Renault is serious about shaking up the electric SUV market. So, Tesla drivers, consider yourselves notified—there’s a new contender in town!
