Our Head of Marketing Joins Industry Leaders to Discuss Marketing Success in an Omnichannel World at Automotive Management Live
Carly Keeler-Clappison, our Head of Marketing, joined Jeremy Evans and Charlotte Murray of Marketing Delivery, for a compelling discussion on measuring marketing success in today’s omnichannel environment. The session took place at Automotive Management Live on Wednesday, 13th November, where the trio explored innovative strategies to navigate the complexities of modern consumer engagement.
The discussion focused on Marketing Delivery’s latest consumer survey results and the transformative role of AI-powered advanced communications. Jeremy Evans and Charlotte Murray outlined how artificial intelligence can empower automotive retailers to deliver marketing campaigns that not only meet but exceed customer expectations, while also driving efficiency, agility, and impressive returns on investment.
Carly brought her expertise from Ancaster Group, highlighting how her team places exceeding customer expectations at the core of their marketing approach. She shared insights on how data-driven strategies, agile practices, and continuous improvements in communication help Ancaster engage with customers more effectively and create impactful marketing experiences.
The marketing philosophy at Ancaster is rooted in the relentless pursuit of better ways to serve our customers and we’re constantly refining our strategies, leveraging data insights, and adapting to new technologies to enhance our agility and ROI.
This balanced discussion provided a fantastic opportunity to exchange ideas and benchmark our efforts against industry standards.
With insights from Marketing Delivery’s consumer research and real-world examples from Ancaster, the session offered valuable perspectives on how automotive retailers can optimise their marketing strategies. The conversation underscored the importance of staying ahead of evolving consumer expectations and utilising cutting-edge technologies to achieve measurable success.
