The award ceremony for the "Red Dot Award 2019" was held at Marina Bay, Singapore. The Fiat Concept Centoventi received a prize in the Design Concept category, one of the three categories of the "Red Dot Design Award". This coveted prize was awarded by an international jury of 21 of the world's top Design professionals and academics.
Olivier François, President Fiat Brand Global, commented: "I am extremely proud to have won the Red Dot Award. In fact, this prestigious prize reflects the exceptional innovation and significance of the Fiat Concept Centoventi, with implications reaching far beyond the automotive world itself, and is yet another birthday gift to mark the Fiat brand's 120th anniversary." François continued: "Fiat Concept Centoventi expresses Fiat's vision of "democratic" electric mobility, not limited to the urban context, and embodies Fiat's belief that "Less is more".
With an "unconventional" approach, the Fiat Concept Centoventi approaches electric mobility with an innovative business model: the Fiat Concept Centoventi is completely customisable, in every detail. The interchangeable interior accessories can be installed in "plug and play" mode - from the instrument cluster to the storage compartments, seats and child restraint systems - by the customer. The exterior of the car can be wrapped in a choice of colours, the bumpers can be customised and various types of roof options are available. What's more, the Fiat Concept Centoventi's range is modular. Thanks to the innovative battery architecture, the range can be varied to meet specific needs, from 62 to 310 miles. This makes the Fiat Concept Centoventi perfect for urban commuting and for a weekend away.
The Red Dot Design Award was founded in 1955 and is now one of the world's top industrial design awards. Structured in three large categories (Product Design, Communication Design and Concept Design), the "Red Dot Design Award" is intended for companies that give special importance to design. The members of the international jury, include freelance designers, academics and journalists, assess the projects on the basis of criteria including innovation, formal quality, functionality and sustainability. This year more than 5,500 entries were received from 55 countries.