To celebrate the birthday of its founder, Carlo Abarth born in Vienna on 15 November 1908, the Abarth brand has launched a new app to bring the Abarth 695 70th Anniversario to life. The Abarth AR 695 app uses augmented reality to create a 3D model of the exclusive limited edition, offering users an immersive high definition, experience, in 1:1 scale.
The App is available to download directly from the Apple Store or Google Play from the following links:
Android - https://play.google.com/store/apps/details?id=com.fca.abarthar
Apple - https://apps.apple.com/app/abarth-ar-695/id1482772529
1:1 scale
The new Abarth AR 695 app enables users to display a life-sized version of the car wherever they are. All they have to do is frame an area with their device's camera to position the 3D model on a scale of 1:1. Users can move around the car, observing it at 360 degrees. They can open the car's doors to explore the interior, move the new Spoiler ad Assetto Variabile, sound the horn and rev the 1.4-litre turbocharged petrol engine with 180hp and 250Nm torque. The app also allows users to pose with the virtual car to create personalised photos, to share with friends through their social profiles.
"Follow the Scorpion"
A new animated logo has also been created for the birthday of Carlo Abarth. The "Follow the Scorpion" logo features a stylized scorpion sign of the zodiac, the brand's historical symbol. The outline comes to life inside a starry sky that lights up to form the shield, while sound effects highlight its formation, emphasizing the brand's dynamic and innovative spirit.