Reserve Any Used Car Today For Just £99!

One year from launch, next-generation Nissan Juke’s customisable styling continues to appeal, thanks to human craftsmanship and high-tech robots

09 October 2020 | A year since the start of sales of the latest generation model – and a decade from when it set the bar for compact crossovers through a distinctive design and emphasis on fun – the Nissan Juke is still enjoyed for its customisable styling and expressive personality.

One year from launch, next-generation Nissan Juke’s customisable styling continues to appeal, thanks to human craftsmanship and high-tech robots

When the new Juke was launched in the UK in October 2019, sales of versions with the two-tone colour option were forecast to be around 1 in 5, or 20%.

Since its launch, demand has been much higher than expected and Jukes with two-tone bodies now account for 1 in 4 (25%) of sales, highlighting the appeal of Juke’s personalisation options.

The Juke offers 15 two-tone colour combinations with customers able to choose their favourite shade for the roof, shark fin antenna, front and rear bumper finishers and more. All bringing the bold personality of the Juke to life.

The Juke has been made at Nissan’s Sunderland plant since 2010, but the design of the model has also been firmly rooted in the UK, from the team working at Nissan’s European design studio in Paddington, London.

The team behind two-tone paint
The task of developing the comprehensive range of body colours fell to Nissan's colour design studio at Nissan Design Europe (NDE), London, while the Nissan Sunderland plant handled the precision painting process.

The team at NDE in London, led by Lesley Busby, Colour Manager, NDE, identified the colours and developed two-tone combinations that would make up the Juke's full colour palette. Clare Errington, Paint Shop Manager at Nissan Sunderland, was responsible for ensuring the colours would be accurately reproduced and applied to the Juke at the factory.

Lesley, Clare and their respective teams worked for over a year before the first customer car was painted with a rigorous trial process to ensure the accuracy of the colour.

A hi-tech art form
Working in measurements of less than a hair's width, microscopic precision is key to success as Nissan elevates the vehicle painting process into an art form.

There are clear specifications for how the colour should appear on the car, how much paint should be applied, and the quality of the paint required.

To guarantee a flawless finish every time a rigorous cleaning regime is required. The tiniest specks of dust must be removed carefully to ensure the paint can be applied on perfect surface. Paint shop operators also wear lint free clothing to avoid contaminating the environment and special lighting is used to allow highly trained inspectors to identify and remove any imperfections before they complete the process.

Clare Errington commented; "We have to adapt to meet the changing customer demands. We are guided by our customers on where we need to go, how good we need to be and how to deliver on those expectations. The production line is a marriage between robots and humans who work in harmony to go above and beyond for our customers. The end result is the perfect combination of technological precision and craftsmanship in order to produce a stunning and distinctive Juke that reflects our customers' tastes."

The body of each two-tone Juke receives a comprehensive series of treatments. From the electrocoat primer and careful dipping procedure, to the sealant and underbody paint application, every stage is optimised to deliver the optimal blend of durability and visual appeal.

Using Nissan Sunderland's four state-of-the-art paint shops installed as part of a £101 million investment for Juke, Nissan's skilled operators apply several coats of paint to the Juke. The high-tech procedure ensures each vehicle leaves with a lustrous, eye-catching presence to match its bold personality.

Clare continues; "We put our heart and soul into launching new models at Nissan and feel a sense of ownership and loyalty towards the car. We take great pride in our work, especially with a vehicle like the Juke where it is vital to capture its personality through dynamic colours, which are at the heart of its appeal."

Bold personalisation to meet changing customer demands
Lesley Busby explains; "For the second-generation Juke, we wanted to achieve a more grown-up look and feel. We are confident that the Juke not only champions its own bold style, but also now allows the owner to do so too."

Two-tone tailoring is a colour trend which is seeing a resurgence among car buyers. The dual-tone trend is driven by a need for personalisation, where motorists want to express their own unique style through their vehicles.

To meet customer demand, Nissan developed a distinctive exterior colour palette through months of design, planning and engineering. Nissan now offers 11 body colours, in combination with three roof colours, offering a total of 15 two-tone colours combinations.

All of them are exclusively curated for the Juke, including its signature Fuji Sunset Red.

Customers can easily choose their favourite combination using the Juke online configurator, providing a 360-degree preview of the exterior colour option selected.

"The colour and finish are a key part of a car's personality and Juke's 11 body colour options and 15 two-tone combinations mean that there is something that will appeal to every customer;" added Clare.

Lesley concludes; "The Nissan Juke continues to push the boundaries of distinctive and bold design, maintaining the ‘rebel child' position of the Nissan family through its playful demeanour – a small car but with a big character. The coupling of human craftsmanship and cutting-edge technology means this distinctive personality carries through the whole vehicle."

We value customer feedback

I was happy with the service at Ancaster Nissan Eltham because the sales rep who helped me, was very friendly, easy to understand, patient with all my questions, and I had a few. His name was Robert Lee, he made me comfortable from day one and saw it through till the hand over day. And so far, the car has been just as expected. I am grateful to have all the help I had from Robert because it was my first buy.

The experience at Ancaster Nissan Eltham was great because the staff were very pleasant ,knowledgeable and helpful

My experience at Ancaster Nissan Shepperton was positive because i was very impressed with Sunit he was very helpful

The experience at Ancaster Nissan Bromley was good because they were quick to attend to me. Although the sales guy talked very fast he was very friendly and answered all the questions I had and patient with me .

I had a great experience at Ancaster Nissan Shepperton because Matthew was exceptionally knowledgeable, professional and approachable. I spent a long time - 3months looking for a car. Matthew Docherty was the first salesperson I encountered who was able to answer ALL of my questions without hesitation. I had looked at a range of cars in different places from other main dealers. Matthew was respectful and considerate of everything that I asked. I only bought the car because Matthew talked me through the entire proposition with patience and attentiveness. The whole experience was actually a pleasure. WELL DONE NISSAN YOU HAVE A GREAT TEAM.

I'd definitely recommend Ancaster Nissan Bromley because of the professional and polite service.

The staff at Ancaster Hyundai Croydon were good because they handled all aspects of my purchase with care and thoughtfulness. Nothing was too much trouble. Would certainly deal with this company again in the future.

Stephen who dealt with us the whole way through the process was fantastic, very punctual and helpful and considerate of our situation.

I'd definitely recommend Ancaster Nissan Bromley because of the large stock of high quality cars

I'd recommend Ancaster Nissan Eltham to a friend because the salesman was very experienced and made me feel relaxed.

I'd suggest Ancaster Nissan South Croydon to a friend because my sales person, Jon, was friendly, polite and honest. He didn't pressure me into buying the car.

I was happy with the service at Ancaster Nissan Bromley because excellent service when buying a car

Ancaster Nissan Penge were really helpful and I'd recommend them because they explained they offered me an alternative vehicle within my budget.

The experience at Ancaster Fiat Dartford was great because the sales man Phil was very friendly and explained everything. He was so professional, friendly and helpful.

Ancaster Nissan South Croydon were really helpful and I'd recommend them because I found them to be professional and courteous. Any concerns we had they were very helpful.

The experience at Ancaster Nissan Slough was great because they understood my needs, didn't oversell stuff I didn't want, and helped me find a package within my budget.

I was happy with the service at Ancaster Hyundai Croydon because the salesman explained everything.

I'd recommend Ancaster Fiat Catford to anyone because I have found them totally positive and responsive to my needs and wishes as an individual.

The experience at Ancaster Nissan Shepperton was great because staff were very amenable, friendly and efficient

Ancaster Nissan Bromley were great because they will do anything they can to make you happy

My experience at Ancaster Fiat Dartford was cracking because staff are friendly, helpful and knowledgeable

My experience at Ancaster Nissan Eltham was positive because i got what i wanted at a price i wanted

My experience at Ancaster Nissan Bromley was positive because I’m 82, needed to change to automatic after 57 years driving manual. I was treated with respect and confidence. I bought a 6 year old Micra, but was treated as a valued customer.

I'd definitely recommend Ancaster Nissan Bromley to friends and family if any were replacing a car in the near future.

My experience at Ancaster Nissan Bromley was memorable because of how professional and friendly the team were.

I'd endorse Ancaster Nissan Eltham because the salesperson Gary was a pleasure to deal with along with the manager. The showroom was clean and social distancing was easy.

I was pleased with Ancaster Nissan Slough and would recommend to anyone, Kieron has been very helpful throughout the process. I have bought two cars through him.

Ancaster Nissan South Croydon were really helpful and I'd recommend them because They were friendly professional provided me with excellent customer service. Nothing was too much trouble and I got a great car.

Ancaster Nissan Shepperton were great because they were very friendly and welcoming but also respected social distancing and COVID measures. Were very knowledgeable and informative when it came to information about the car and finance deals. Overall a very well run and respectful dealership.

My experience at Ancaster Hyundai Croydon was cracking because bOTH THE SALEMAN AND THE MANAGER WERE FRIENDLY AND EXREMELY HELPFUL